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QR Code with Logo Generator

Free

Create a branded QR code with your logo in the center. Free, browser-based, no watermark. Download as PNG or SVG.

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Settings guide

Logo requirements:

SpecRecommendation
FormatPNG with transparent background (no white box around the logo)
ShapeSquare or circular icons work best. Wide rectangular logos are hard to fit cleanly.
Size ratioLogo should cover 20–25% of the QR code area maximum
ColorHigh contrast with the QR background — dark logo on white background or vice versa

Error correction: Always use Level H (30% recovery) when overlaying a logo. This is the maximum level and ensures the code scans even with the center covered.

Test rigorously: After generating, scan the code with multiple devices. The QR should scan as quickly as one without a logo. If it fails or is significantly slower, reduce the logo size.

Color matching: Set the QR foreground color to your brand's primary color to create a fully branded code — colored modules, your logo in the center, all cohesive.

Format comparison

Branded QR vs plain black/white QR: A plain QR maximizes scan reliability. A branded QR is slightly denser (due to high error correction) and the center is covered by the logo, which can marginally slow scanning on older phones. For most modern devices, a well-proportioned branded QR scans just as fast. Test before choosing for a high-traffic use case.

Generating a logo QR here vs Canva: Canva and similar design tools let you add a logo on top of a QR code as an image layer in your design, but this is cosmetic — the logo is not integrated into the QR's error-correction system. The QR generated here uses the error correction allocation correctly, meaning the logo replacement is compatible with the QR standard rather than just overlaid visually.

How it works

1

Enter your URL

Type or paste the destination URL. The base QR code renders with H-level error correction automatically.

2

Upload your logo

Upload a PNG logo (transparent background recommended). The generator overlays it in the center of the QR pattern.

3

Test and download

Scan the branded QR with your phone to confirm it decodes correctly. Download as PNG for digital use or SVG for print.

About this format

A QR code with your logo embedded in the center is immediately recognizable as yours. Instead of a generic black-and-white pattern, it carries your brand identity — which builds trust and increases scan rates, because people are more likely to scan a code they recognize as belonging to a known brand.

The logo sits in the center of the QR pattern. This works because QR codes have built-in error correction — up to 30% of the code's area can be covered and the code still decodes correctly. The logo covers a portion of the center, but the surrounding pattern carries enough redundancy for scanners to recover the full data.

Use it on packaging, marketing materials, business cards, promotional items, and anywhere brand consistency matters. A branded QR code on product packaging links to tutorials, warranty registration, or your Instagram. A branded QR on a business card reinforces your identity beyond a plain contact code.

This generator overlays your uploaded logo (PNG with transparency recommended) in the center of the QR pattern. Error correction is automatically set to H (30% recovery) to compensate for the logo overlay. Download as PNG or SVG for any print or digital use.

Frequently asked questions

How large can the logo be inside a QR code?+
The logo should cover no more than 20 to 25 percent of the total QR code area to stay within the H-level error correction capacity of 30 percent. Larger logos start to destroy pattern data that even H-level correction cannot recover, and the QR will fail to scan. If your logo is wide and thin, scale it to occupy a square area roughly 20 to 25 percent of the QR's dimensions.
Does a QR code with a logo scan more slowly?+
It can be marginally slower on older devices, but modern smartphone cameras handle it well. The scanner has to reconstruct the covered pattern data using error correction before it can decode the URL. This adds a tiny amount of processing time — imperceptible on most phones. The bigger risk is using too large a logo that exceeds the error correction capacity, in which case the code fails entirely rather than just scans slowly.
What format should my logo be in?+
PNG with a transparent background is ideal. A transparent background means only the logo's actual shape appears in the center of the QR — there is no white rectangle behind it interrupting the QR pattern. JPG logos work but have white backgrounds that may look jarring against the QR pattern. SVG logos converted to PNG before upload produce clean results.
Can I use a colored QR code background?+
Yes. Set the QR background color to any color. The critical requirement is sufficient contrast between the module (foreground) color and the background — a minimum contrast ratio of 3:1. Dark modules on a light background scan faster and more reliably than light modules on a dark background, though both work on modern devices.
Is it safe to use a branded QR code on high-volume packaging?+
Yes, with conditions. Test the branded QR on a physical print of the actual packaging material before mass production. Different paper stocks, varnishes, and print processes affect how the QR reproduces. Matte stock with no varnish over the QR area is the most reliable. Glossy varnish can cause glare that makes the code harder to scan under direct lighting. Always do a press check before a large run.

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